Celebrating our 10th Anniversary, Lotte Department Store proudly presents “The New Creation” campaign – a grand renovation of the entire department store in collaboration with artist. This new look embodies the vibrant spirit of art and the elegance of minimalist design, providing a pioneering shopping destination in Hanoi.

New Exhibition Space!

The exhibition area, or art space, is the highlight of “The New Creation” campaign at Lotte Department Store. We've invited an artist to transform our space into a dynamic display in the department store's central hall, featuring music, visual art, and interactive experiences for our customers.

Ultimate Creativity with “Music Wizard” Touliver

We are honored to collaborate with Touliver, an artist with comprehensive creativity. Over the 10-year journey in Vietnam, Lotte Department Store has continuously innovated. Through Touliver’s perspective, this is similar to a grown up suddenly discovering a youthful and lively version of himself. This is Touliver’s journey of rediscovering his inner child after a “Midlife Crisis,” bringing beautiful childhood playground memories before technology took over. His installations reflect the perspective of a pure yet creatively abundant child: exaggerated, innocent, and colorful. Touliver’s art installations will be featured in Lotte Center Hanoi’s square and inside Lotte Department Store.

Minimalism in Design

After 10 years, the entire common space of Lotte Department Store has been upgraded to a minimalist, monochromatic, neat, and sophisticated design. This minimalist approach not only enhances the aesthetic beauty of the department store but also highlights products from various brands, providing a comfortable shopping experience for customers.

Additionally, we have renovated the entire shopping area and invited many new international brands. Each brand features a unique store layout, incorporating the latest trends in retail design: minimalist, modern, sophisticated, and luxurious.

Enhancing Customer Experience

At Lotte Department Store, customer service is always our core business philosophy. Celebrating our 10th anniversary, we aim to enhance the customer experience by introducing new features and amenities.

·         New Service Lounge: Providing a dedicated space for assisting customers with membership programs, promotions, gifts, stroller services, and babycare. The “5-in-1” destination will make customers feel more comfortable and convenient while shopping at Lotte Department Store.

·         New AvenueL Lounge: We have fully revamped the AvenueL Lounge, offering a modern and luxurious atmosphere akin to an art museum, where customers can rest, enjoy their private time, or meet friends. We aim to enhance the experience by updating new menu, gift programs, and hosting exclusive events for our AvenueL customers.

·         New F&B Areas: We have renovated and expanded the dining areas on the 2nd and 3rd floors, completely renewing the dining space on the 6th floor with new restaurants and diverse culinary styles, offering customers fresh and rich experiences while dining at Lotte Department Store.

An Invitation to Explore

The renovated Lotte Department Store after 10 years is not just a place to shop – it is a destination where art, minimalism, and premium customer service converge to create a unique and enriching experience for visitors. Lotte Department Store warmly invites our customers to join and immerse themselves in this new world, to explore and find new inspirations.

Welcome to Lotte Department Store “The New Creation” – where art meets minimalism, and every moment is an invitation to discover something special!

Sincerely,
Lotte Department Store Vietnam